New Products

Amanda Kloots Launches Supplement Line ‘Proper’

The brand’s five superfood-packed powders for metabolism and bloat relief, among others, will be available starting Jan. 7.

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By: Lianna Albrizio

Associate Editor

Fitness entrepreneur, author and TV personality Amanda Kloots has launched a supplement line with incubator The Center. The lineup, called “Proper,” which will be available beginning Jan. 7, includes five superfood-packed powders: Daily Boost; Digestion + Bloat Relief; Immune Support; Metabolism + Energy Boost, and Calming Aid – all retailing for $28 each for a 30-day supply. The launch will also include a water bottle, $14, and electric mixer, $13. Industry sources reportedly ...

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